Ten years ago... Joe Du Bois and Jane Avery-Du Bois teamed up with Marc Lubin and opened a Trek Concept store in the new Coconut Point Mall in Estero Florida. Their mission was “to energize people with our passion for cycling both in and outside our business. Through quality products, superior customer service and unique opportunities we aim to be the hub of the cycling community." The strategy paid off, leading them to open multiple Trek Bicycle Stores across Florida. The stores have made a big impact in the cycling community getting 115,000 customers on 50,000 bikes! Here are just some of the accolades the stores have been awarded...
5 time award winner - Top 100 NBDA (National Bicycle Dealer Association) Bike Shop
4 Years consecutively selected by NBDA as one of America’s Best Bike Shops
#3 Electra Dealer in 2016
#5 Trek Dealer in 2016 ? Looking forward the Trek Bicycle Store will continue to offer the best bikes in the world and invest in the sport of cycling. We will continue to support local cycling advocacy initiatives, sponsor clubs and events and lead safety and skills workshops. We hope to see you on a ride soon!


Sunday 10AM–4PM
Monday & Wednesday &  Friday 10AM–5PM
Tuesday & Thursday 10AM–7PM
Saturday 9AM–5PM


North Mall Entrance on US 41


Via Villagio near Men's Wearhouse

We Take Care Of You. Period.

All of us at the Trek Bicycle Store of Highland Park strive to make your experience before, during and after you have purchased your bicycle an enjoyable one. As our motto states, "We are here to take care of you. Period." We sincerely appreciate your business and hope that you continue to place your trust in us as your preferred bike dealer for years to come.

Experience & Expertise

We provide expertise and our staff offers a wealth of experience. Our sales staff and mechanics combined have over 100 years of industry knowledge. We constantly train our staff and mechanics on the lastest developments in bikes, bike gear, bike fits and maintenance.

Brand Selection

We offer world-class products. We carefully select our bicycles, clothing and accessories and we never compromise quality. We select our products from other socially responsible companies that offer the best products and the best warranties. Simply put, we shop around so you don't have to.

Click here to view the brands we carry.

Robbie Ventura

Pro-cyclist & commentator for the Tour de France, offers invaluable knowledge, input, and expertise to bike enthusiasts, such as yourself. In addition to being a professional cyclist, Robbie is also the founder of Vision Quest Coaching. VQ Coaching is a state-of-the-art performance training center, which provides the highest caliber training and coaches for cycling and triathlons. One of the Vision Quest's facilities is adjacent to our store.


As a locally owned and operated bike shop, we are committed to you and our local community. We take a strong interest in making our neighborhoods and cities more 'cycling friendly.' We also believe that riding a bicycle can alleviate complex social issues, including health, traffic congestion and pollution problems.

Satisfaction Guarantee

We vow to beat our competitors' prices. If, within fourteen days of your purchase, you find the same regular priced bike, accessory, or piece of clothing at another store at a lower cost, we will credit you 110% of the difference in the form of a gift card. (Item must be the same make, model, year, size, and color.)