Project One ICON paint schemes on NEW Madone SLR

Project One ICON is a collection of premium, paint schemes that represent the highest level of artistry in custom bicycles. These designs are more than colors that stand out; they’re filled with texture, depth, and mood. Each ICON paint scheme showcases a mastery of brush & paint, reflecting the passion that the most experienced Project One artists bring to their craft. 


White Rose/Red Chrome/Black Chrome

Chrome Tour is the ICON scheme of choice for Trek-Segafredo’s Tour de France professional race team. Its multi-dimensional pearly white base color is complemented with oversized chrome red and black team logos.


Amethyst/Bright Green/Purple Flip

Refliptive is new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light. Like a mood ring, if you’re always in a good mood. And with this paint, how could you not be? Reflective technology in the Trek logo.


Brushed Liquid Metal/Dark Smoke Tint

No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint.


Black/Gold Metallic Flake

Up close, the Black Gold paint scheme is as classy as a tuxedo. From a distance, the metallic flake and the raised dimensional logos give it a different kind of beauty. Bling. Bling.


Candy Emerald Green

Candy Emerald Green is a scheme worthy of envy. It has a high-gloss finish, double green tint, dual candy green tonal logos that stand out on the frame. Green means “go,” but this green scheme means “go fast.”

PRISMATIC PEARL - coming soon

Prismatic Pearl/Trek Black Matte

Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every color and shade in the rainbow.

Start designing your custom bike now!

Don’t settle for anyone else’s bike. Create your very own with Project One, Trek’s custom bike program. Customize, personalize, sensationalize, the choice is yours. Just select the model, fit, styling, and components you desire, and we’ll build your dream bike.